2010年11月4日星期四

week12:photojournalism

Photojournalism is based on the true story. Ethnic photojournalism provides evidence of the true event. In considering whether is photojournalism is ethnic or not, we have to take 3 aspects into consideration. According to Nigel Warburton, this 3 aspects are “photographic evidence”, “deception” and “how far the slippery slope we have already travelled”.(Matthew Kieran 1998:126-132)
figure 1                                                            figure 2


For example, this photo(figure 1) is one of the most famous manipulated photojournalism in history. It was taken in 1997 after the terrorists killed foreign tourists. If you don’t know it was manipulated, you may find it very impressive. The stream of blood in front of the temple immediately catches readers’ attention and succeeded in arousing their sympathy and pity. However, the original photo(figure 2) shows that that stream of “blood” is actually, water. Regarding the first aspects, is this picture a piece of “evidence”? I don’t think so. Evidence should the proof of a events. But obviously, figure 1 can not tell us the truth. What it can tell us is just that there is a river in front of the temple. In terms of the deception, I thinks figure 1 does deceive the readers. Although what the photographer tries to show is something that actually happen in history, figure 1 fail to witness the truth of the event. Photographer manipulated the original photo in order to magnify the affect of the terror. He did catch the readers’ eyes, arouse their sympathy and pity. But it all happened in an unethical way. In this case, readers’ emotion was manipulated by the photographer as well. Considering the slippery slope, Nigel Warburton says that “it is easy to say on what kind of scale and to what degree such deceptions are currently being perpetrated.”(Mattew Kieran 1998:132) However, I believe we have travel far enough on the slippery slope. If figure 1 does not accompany with the story, we may not have an idea of what it tries to tell us. It can be used for criticizing environmental problem or something else. But if it accompanies with the story, it will definitely mislead the readers’.

Since photographer has the right to tell readers’ truth, what should they do? I agree with Pierre Mignault and Alain Picard’s answers—“they had a moral obligation to abandon their camera and intervene to avert human suffering.”(cited in Valerie Alia 2004, 109) A photojournalism should manage to tell us the truth of what is happening in the world instead of merely giving acuteness of the readers. Photojournalists should use their weapon to help those who are suffering.

1.       Mattew K.(1998).Media Ethics. London: Routledge.pp126-132
2.       Valerie Alia.(2004).Media Ethics and social change.Canada:Routledge.pp.109

week11:information graphic

Graph is an important mean of visual communication. As Cleveland says, “The graph maker encodes information, while the graph reader decodes it. If a graph is clear, uncluttered, and easy to read, communication between maker and reader is enhanced.”(Richard W. Bowen 1992:8-9) Consider a graph as a communication tool. If we know how to create a good graph, it can be applied to an advertisement and thus, contribute to create resonance among the readers. Especially in public service advertisement, a graph’s overall performance as a visual display of data can increase the visual impact and impress the readers.



For example, this is an advertisement about quitting smoking. This advertisement is actually a bar chart and there is only one bar—a cigarette. The cigarette symbolizes a smoker’s life. The denotation of the advertisement is that the more you smoke, the shorter your life will be. The sign of the lighting cigarette connotes that when you are lighting a cigarette, you are actually ruining your life as well. A rhetoric lies in this advertisement: Smoking is a great threat to your life. If you want to live longer, quit the habit of smoking.


One of Tufte's measure of a ethical graph is whether it "conveys information in a clear,precise and efficient manner".(cited in Paul Martin Lester,2006,195) In general, it’s an good advertisement. But if we look at it as a graph, it still needs improvement. For instance, the advertisement should label the Y axis. Readers don’t know the units which the variable is measured in days, months or years. It may cause misleading interpretation. Adding a brief description can definitely help to clear the readers’ confusion.
Successfully using graph in an public service advertisement can not only contribute to a strong visual compact but also give the readers a serious warning. But of course, the premises are that we choose a right type and carefully edit it.


References:
1.Richard W. B.(1992). Graph it!How to make, read and interpret graphs. U.S:Prentice-Hall.pp8-9
2.Lester,P.M.(1995).Visual communication:Images with Messages.California:Wadsworth Publishing.pp.195

week10:cyberculture

In the information age, computers is playing a more and more important role in our daily life. On the Internet, we are no longer who we are. As Don Slater indicates, “In cyberspace, bodies and identities alike may lose their concretion to terrestrial limits, extending through a new range of possibilities, and in the process may reflect back upon the supposed naturalness, giveness, reification or territorialization of real life bodies and identities.”(cited in David Bell 2001, 113) In other words, cyberspace provide a stage to present different identities of us. But how does this happen? How can we use different visual representations in the cyberspace to create these different new “me”s ? That’s the question I am going to answer.

This video shows how people create different identities in the cyberspace. In cyberspace, you can create your own identity. You can be a 16-year-old high school student or a 21-year-old college student. You can be a male or female. You can live in Orange country or Los Angeles. You can choose different avatar to represent your different avatars in cyberspace. For example, in this video, Johnny is a 16-year-old high school student in real life. And this is his physical appearance.
But in this avatar, he can be a mature, smart-looking man with mustache to fit in his 21-year-old university student identity.In the game, his avatar can be this one. As he is the “night elf” in World of Warcraft., he chooses a mysterious profile picture to represent the role he plays in the game.

Ting Toomey indicates that “Individuals acquire and develop their identities though interaction with others in their culture group.”(cited in Larry A. Samovar, Richard E. Porter, Edwin R. McDaniel 2000,163). It can be applied in the acquisition of cyber identities in cyber space. In cyberspace, individuals use words, images, video, music to reveal themselves. Others interpret the texts according to their understanding and get to know each other. In this interaction process, cyber identities are created. What’s more, cyber identities can reflect on our real life. Pramod K. Nayar argues that “cyber culture and identities” are “recursively linked to the real.” He also mentioned that “the ‘mixed reality’ paradigm does no privilege one reality over the other, but proposes that access to one form of reality is always mediated the other.” 


References:
2.            Larry A.S, Richard E. P. & Edwin R. M.(2000). Communication between cultures. Uk: Oxfaord International Publisher.